No one ever accused me of being simple-minded without being correct.
With my simple-minded middle-aged white male biased outlook on life, I see their add and these are the images that are brought to life.
All I see are citizens exercising their 2nd Amendment Rights to defend their lives and livliehoods from a marauding horde of rioters in the act of looting and burning.
If anyone is too young - these are families of business owners during the Los Angeles riots protecting their property and lives when the police could not/would not. Their businesses survived because they were willing to take a stand against the rioters.