@Laufen they're selling to their base, none of which are going to be confused by their message here. They'll eat it up and sell the shit out of those snowflake lowers. From a marketing standpoint I'm sure it will be successful.
Having said that I think the add is fucking stupid myself. Not because I'm a Antifa sympathizer, fuck them, but because I personally see it as them stooping to the same level as a bunch of childish little bitches. But for every gun owner like me there's 3 that are gonna say "fuck yeah spikes is telling it like it is MAGA!" So I can't blame them at all.
I'm seeing two different shoppers in the AR world right now. First is people who want top tier quality and are willing to pay for it. Second are people who want the cheapest parts available. Spikes is somewhere in between so it makes perfect sense for them to make waves and say "hey guys look at me!"