I quit Hilton about 5 years ago after being Diamond and never getting crap out of it (other than basic points and a few promos and a rare upgrade); I'm also cheap and don't like hitting my stations with big hotel bills when I can stay cheaper just down the St. - but there were a few occasions this year where Hilton properties were actually cheaper, so I made Diamond with their extra (Covid) points promos, so I'm not bitching.
IHG and Marriott equally suck this year, but, I try to keep status with both so my wife and I can use points for free stays at their high-end spots. (Yes, I'm a whore if it gets me good free stuff).