Rebranding the AK as a Weapon of Peace

[dougiemac]

Rebranding is everything to us product managers, marketers and branding design specialists. No greater challenge could be tackled than rebranding the AK47 as the Weapon of Peace. However Kalashnikov Group is attempting to bridge that divide.

http://gizmodo.com/how-the-worlds-top-assault-rifle-is-rebranding-as-a-we-1666364004

 

[StevoD]

It resembles my personal brand statement. " Be who you say you are!" The AK simple performs through rigorous temps, environments, stress, neglect, etc. It RAWKS!!!