Sadly, I agree with your comments. Start doing the math and it just does not add up for normality for many years. I wish I understood "marketing and investing" better than I do. Would you invest in ammo? How are the future trends in this market. It appears to be unique and volatile product, one which can send the market into a head spin on any given day. You have so many uncontrollable possibilities. Politics, natural resources, the economy, misconceptions of the sport and, in a country of millions of people, there will always be one nutcase that will do harm. You have a product sitting on a time bomb. For sure, it is a very interesting study.