Branding Kydex Holsters

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dougiemac

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Dang bro, you getting into the Kydex game?

no way jose... too much skill and work and the market is saturated.... plus I know the best benders in the business...no reason to start something else. I'm just helping some other's.
 

Jake

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I'm thinking this maybe the best solution.... not the cheapest, but definitely the best.

It it was say a black kydex holster...I wonder if the simple logo or lettering would stand out enough?

I wouldn't think that it would be worth it to spend too much money on branding something that is gonna be in someones pants 99% of the time where it isn't visible. I can honestly say that I don't give a shit about branding on a holster. Do some marketing and make a good product and people will talk about it.
 

dougiemac

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I wouldn't think that it would be worth it to spend too much money on branding something that is gonna be in someones pants 99% of the time where it isn't visible. I can honestly say that I don't give a shit about branding on a holster. Do some marketing and make a good product and people will talk about it.

That's where I disagree, branding is what can separate you from the others and what can help you market your brand easily on social media. If you can do it nicely and without much additional work in the process, photos on social media that people post of their EDC's (which people do regularly) would showcase your brand and drive business and increase brand equity. People said basically what you said about branding underwear and Calvin Klein did it anyway and made millions even though Fruit of the Loom was the most popular brand. People wanted that branding around their waist. Same thing about shoes... "who looks down at a pair of shoes to see a silhouette of a guy dunking?" Well it was Jordan's that launched all basketball shoe lines that came after him...all because of branding.
 

Jake

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That's where I disagree, branding is what can separate you from the others and what can help you market your brand easily on social media. If you can do it nicely and without much additional work in the process, photos on social media that people post of their EDC's (which people do regularly) would showcase your brand and drive business and increase brand equity. People said basically what you said about branding underwear and Calvin Klein did it anyway and made millions even though Fruit of the Loom was the most popular brand. People wanted that branding around their waist. Same thing about shoes... "who looks down at a pair of shoes to see a silhouette of a guy dunking?" Well it was Jordan's that launched all basketball shoe lines that came after him...all because of branding.

Meh. I guess we'll have to agree to disagree. I personally don't think it matters. People almost always list their gear in the descriptions/comments section. If I see something I like I will research it further. That's just me though.
 

AtlMedic

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I think I know which company your referring to. If it is, then the logo is simple and maybe a stencil and paint would work ok if it's in a low wear area of the holster.
 

dougiemac

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Meh. I guess we'll have to agree to disagree. I personally don't think it matters. People almost always list their gear in the descriptions/comments section. If I see something I like I will research it further. That's just me though.

Well I manage a number of gun brand social media companies and more often than not they don't list everything...and if they do, the % of people that actually read the text is far less than the view the visual image and THAT is where brand equity begins.
 
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dougiemac

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I think I know which company your referring to. If it is, then the logo is simple and maybe a stencil and paint would work ok if it's in a low wear area of the holster.


Well it's not just for that company... I want to figure out a way to do it to brand kydex better and perhaps offer a solution for all kydex benders... and even make it where you could license logos on kydex holster...(i.e. a SoutheastTraders licensed kydex holster), etc.
 

Jake

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Well I manage a number of gun brand social media companies and more often than not they don't list everything...and if they do, the % of people that actually read the text is far less than the view the visual image and THAT is where brand equity begins.

I never said I was right or wrong. Read my third sentence and last sentence on the post that you just quoted me on. ;)

I know that there's certain products that I purposely avoid because they have huge, god awful ugly logos plastered on them.
 
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NWS

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I never said I was right or wrong. Read my third sentence and last sentence on the post that you just quoted me on. ;)

I know that there's certain products that I purposely avoid because they have huge, god awful ugly logos plastered on them.


Agree
 
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dougiemac

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I never said I was right or wrong. Read my third sentence and last sentence on the post that you just quoted me on. ;)

I know that there's certain products that I purposely avoid because they have huge, god awful ugly logos plastered on them.

I know bro...I didn't say you were right or wrong. :) Just offering my experience that has led me to this problem and search for a solution. :)

And I'm not looking for some god awful large branding.
 
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