I have honestly not saw .22 long rifle in a retail store since Newtown. I have saw it in a couple of gun shops at crazy prices and passed. Well I am finally almost out and low and behold, stopped in a new gun shop about 20 minutes away, and saw CCI for $52 for 500 rounds. Not cheap by any means, but I was willing to go for it. I walked out feeling pretty good and when I got to the truck I just wanted to look at it in all it's glory. That is when I noticed it said .22 long. It was missing that one little word......rifle. DOH! Went back in and one of the guys was sure it would run fine in my 10/22. I knew it wouldn't but didn't argue. He said I could bring it back if it didn't run in it and of course it didn't. I will keep a box or two for the Remington Speedmaster that eats anything and the rest will go back. So I still have not found .22 long rifle! :'(